Discover Food Conference 2014 Sold Out!

by BoroGreen Team published Mar 19, 2014 07:00 PM, last modified Mar 20, 2014 10:57 AM
BoroGreen's 2014 Food Conference was held on March 9th at the beautiful Coach Barn of Duke Farms. Slow-food activist Jim Weaver and Melina "the food activist" Macall gave their keynotes after being welcomed by Michael Catania, Executive Director of Duke Farms. The sold out crowd sampled foods from many organic vendors. The conference concluded with many different workshops.
Discover Food Conference 2014 Sold Out!

Food Conference 2014

See coverage of this event in the Hillsborough Patch

Additional video coverage on this site: welcome by Michael Catania, keynote by Jim Weaver, exhibitor impressions.


BoroGreen, a grass-roots environmental group in Hillsborough, held a “Discover Food: Explore, Experience, Engage food conference in the beautifully preserved Coach Barn at Duke Farms on Sunday March 9th. The response from both the attendees and the vendors was so positive that BoroGreen will continue to reinforce the concept of “Buy Local” to strengthen our local economy. The conference was set up like an indoor farmers’ market with the added benefit of a gorgeous setting. BoroGreen is planning more onsite trips to local farms and vendors similar to the enjoyable Lima Farms tour last summer and will be sending surveys to attendees and our newsletter subscribers to generate more ideas.


Heidi Cyr
Conference organizer Heidi Cyr, introducing Jim Weaver (right)
As Heidi Cyr, the conference planner, explained, “Our main goal with the Discover Food conference was to empower. That one word encompasses so many things: we wanted to help make connections, to show how even small actions can have a great impact on our and on our neighbors' lives. We wanted to present new ideas, to spark interest in unfamiliar concepts. We wanted to get people talking to each other, and they did.”


Jim Weaver, owner of Tre Piani Restaurant, enthusiastically talked about the health and environmental benefits of using locally produced foods. Melina Macall, a Cloud Institute Fellow and food activist, talked about what choices everyone can make to be more proactive about the food they eat.


Sampling by Blue Moon Farms
Food samples were everywhere
Attendees could taste chili from Lima Farms, organic cold cuts from Applegate Farms, artisan salami from Brick Farm Market, vegan coconut pudding from Rawfully Tempting, kale salad from Basil Bandwagon, as well as delicious foods from Fulper Farms, Beechtree Farm, VonThun’s Country Farm Market, Foodergies & Food Family Health, Dogwood Farms, and Blue Moon Acres. Other vendors such as Norz Hill Farm & Market explained when their market will be open and what they will have to offer. Wegmans and Brick Farm Market provided gift cards and reusable bags as sponsors. Attendees were presented with ideas ranging from raising chickens and bees, preserving foods, to feeding the hungry.


Thuy Anh and John
BoroGreen President John Beggiato and Founder Thuy Anh Le
BoroGreen Founder, Thuy Anh Le and current BoroGreen President, John Beggiato expressed how energized they were with the positive interaction between the conference exhibitors and the participants. “This is the kind of Buy Local outreach that connects local businesses with their customers in an entertaining and concrete way. Duke Farms and the Montgomery Environmental Commission/Sustainable Montgomery are great partners to work with on projects that link residents to nearby farms and food sources, which strengthens the local economy.” Duke Farm’s mission statement is “to be a model of environmental stewardship and to inspire visitors to become informed stewards of the land”. To join BoroGreen and sign up to receive our newsletter, use the signup on the front page (bottom right) or email Join our Facebook page at, our twitter feed @borogreen and visit us at

BoroGreen is a recognized 501(c)3 non-profit organization and consists of a loosely knit community of residents, businesses, congregations and like-minded groups, all contributing to a more sustainable community in and around Hillsborough, NJ.